Law firms Mishcon de Reya LLP and Stratulat Albulescu – Attorneys At Law advised Teads on the acquisition of Brainient, a UK-based ad-tech company.
Teads, founded in 2011, created outstream video advertising and the leading native video advertising marketplace. The company has partnered with over 500 of the world’s premium publishers, including Forbes, CNN, Time and National Geographic, as well as advertisers across many sectors.
Brainient, is one of the most successful Romanian start-up stories. Initially founded in Romania by Emanuel Gal and Andrei Baragan, Brainient really started to take off once its core business was moved to the UK, in 2009. The data-driven creative technology developed by Brainient provides media owners, agencies and brands with the necessary tools for building interactive ads across video, mobile, display and Connected TV. Currently, Brainient has offices in London, Bucharest, Paris and Moscow and runs thousands of campaigns annually for hundreds of customers in over 20 countries.
The acquisition was completed on 15 September 2016. A team of lawyers from Mishcon de Reya LLP coordinated the transaction and led the negotiations. Stratulat Albulescu – Attorneys At Law conducted the legal due diligence regarding the Romanian subsidiary of Brainient. This highlighted key legal aspects concerning the potential transaction which could have had an influence on whether to make an acquisition. Stratulat Albulescu – Attorneys At Law also advised on the implications of the transaction in relation to Romanian law.
The Stratulat Albulescu – Attorneys at Law team was coordinated by Silviu Stratulat and Alexandra Radu, both Corporate and M&A Partners. The team also consisted of Delia Belciu and Otilia Petrescu, Partners, and Ana Chira and Andrada Damian, Associates.
Stratulat Albulescu Attorneys at Law is a dynamic Romanian law firm, providing legal advice in all business sectors and in all areas of Business Law and Dispute Resolution in Romania. The Stratulat Albulescu Attorneys at Law team is comprised of lawyers who are leaders in their disciplines. The firm works in close co-operation with highly-respected law firms throughout Europe and elsewhere and has significant experience in cross-border transactions, with its lawyers providing legal advice in the English, French, Italian, Romanian and Spanish languages.